The Bluo Story

Introduced in 1886, Bluo remains a prestigious household laundry brand in Australia. Bluo is a laundry product that has been passed down from generation to generation of Australian household. Bluo consumers are extremely loyal and swear by the product, identifying it as an essential item in their washing cupboard. This tiny blue bottle has survived over 125 years creating history in the Australian laundry category.

In a world of changing consumer wants and needs, Bluo has adapted to meet the modern consumer’s requirements with the release of Bluo Laundry Sanitiser, a product that not only brightens whites but also kills harmful germs that live in your clothes. Bluo is currently available at all major Australian retailers, just as it has been for most of the last century, putting it amongst some of the most successful products on the Australian marketplace to date.

The Reckitt's Laundry Blue Bag, c 1850 England